| Enhance your business with Autovista Customer Barometer |
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A successful encounter between a sales person and a customer is an
essential part of profitable trade-in business. A talented sales person can
convince customers to pay more for a new car, or settle for a lower price on
their old one. Autovista Customer Barometer is a tool for measuring and
developing an atmosphere that is favourable for sales. Autovista Customer Barometer is based on tested procedures and data gathered from our customer studies. With the programme you can: 1) Individualize the factors that are most essential in securing a deal at your dealership (image 1) 2) Measure your performance on these factors and compare it to the competitors (image 2) 3) Manage and evaluate training and developing of sales The material is gathered in a questionnaire study. The sales person that makes an offer asks for the e-mail address of the customers and sends them a form that is easy to fill up. The dealership that orders the study gets a monthly report on the findings. The difference between regular questionnaire studies and Autovista Customer Barometer is its connection to other Grey-Hen BI-applications, which makes it possible to flexibly monitor and develop performance in the long run. Image 1. Factors of a successful sale in order of importance  Image 1 shows us that customers in the dealership were not particularly interested in financing or warranty, but the decisive factor in securing a sale was an offer that was considered to be favourable.
Image 2. The performance of own sales people compared
to the competitors
In a situation like in picture 2, the dealership has a chance to get an advantage over competitors by training its sales people in justifying prices. The monthly reports will show how this has worked, even on a sales person level. Autovista Customer Barometer makes developing customer service an integral part of management. Additional information: Jari Kahiluoto This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / tel. + 358 (0) 10 820 7939 Ville Palmu This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / tel. + 358 (0) 10 820 7982
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